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Browsing Research Articles (Marketing Management) by Subject "Adoption"
Now showing items 1-4 of 4
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(Routledge, 2018)The technology readiness index was applied to determine consumers’ readiness to adopt mobile payment services and the moderating effect of gender. Gender has been identified as a key variable in adoption and its vital role ...
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(Emerald, 2019-04)PURPOSE : The purpose of this paper is to develop and test an integrated model of the modified technology readiness index (TRI) with the extended expectation-confirmation model, in the context of information technology ...
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(International Association of Online Engineering, 2020)Co-creation of value between the consumer and services providers is an idea that has been receiving much attention. The purpose of this study was to investigate the influence of consumer motivation on attitudes and adoption ...
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(AOSIS, 2023-07-05)BACKGROUND : Growing smartphone penetration rates and the development of mobile games are some of the factors driving the mobile game market. Because mobile gaming collects personal information, it is imperative to understand ...
Now showing items 1-4 of 4