Browsing Research Articles (Marketing Management) by Issue Date

Browsing Research Articles (Marketing Management) by Issue Date

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  • There is more to corporate image than meets the eye 
    Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957- (Department of Visual Arts, University of Pretoria, 1994-12)
    Identifies factors crucial to the constitution of the corporate image of South African banking institutions. Tests the level of recognition of eleven bank logos and slogans, as well as the perceptions created by them among ...
  • Factors that determine the corporate image of South African banking institutions : an exploratory investigation 
    Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957-; Puth, Gustav (Emerald, 1995)
    The view that a visually appealing corporate identity is the most important contributor to a good corporate image is a myth. The process of corporate image formation is regulated by the corporate personality which consists ...
  • Potential influence of social and technological developments on direct marketing in South Africa 
    Jordaan, Yolanda (Faculty of Economic and Management Sciences, University of Pretoria, 1998-06)
    This article argues that social and technological events in South Africa are leading to the development of the direct marketing industry. The article reviews various social and technological aspects as well as the influence ...
  • Internal service quality enhancement for external appeal : a South African perspective 
    Fletcher, M. (Faculty of Economic and Management Sciences, University of Pretoria, 1999-03)
    The main problems in service quality programmes seem to stem from methods and strategies used rather than actual service quality improvement itself. The present study is based on a questionnaire survey of organisations ...
  • Developing a corporate image model 
    Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957- (Faculty of Economic and Management Sciences, University of Pretoria, 1999-09)
    A survey of current literature and corporate identity manuals may create the impression that corporate identity consists solely of visual identity cues. In this paper the view is explored that corporate identity consists ...
  • Factors that determine the corporate image of South African fast food restaurants 
    Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957-; Schreuder, A.N.; Gouverneur, M. (Faculty of Economic and Management Sciences, University of Pretoria, 2000-03)
    Current operating practices of small businesses indicate that more time is devoted to the cosmetic side of corporate identity than managing service delivery. The main argument pursued in this paper is based on the view ...
  • Atmospherics and the establishment of long-term customer relationships in a retail environment 
    Olivier, I.; Fletcher, M. (Faculty of Economic and Management Sciences, University of Pretoria, 2000-06)
    With the current focus on establishing long-term customer relationships, the enhancement of the entire shopping experience and the role of atmosphere and the emotional reactions it elicits, are becoming increasingly ...
  • New service development : a literature survey 
    Smit, D.N.E.; Du Plessis, P.J. (College of Economic and Management Sciences, University of South Africa, 2000-07)
    The multifaceted, complex process of new product development could be regarded as the single most important factor driving firm success or failure in the maturing telecommunications industry. The speedy introduction of ...
  • The role of exhibitions in the marketing mix in South Africa 
    McCoy, S.; Du Plessis, P.J. (Faculty of Economic and Management Sciences, University of Pretoria, 2000-09)
    Exhibitions are a recognised component of a company's marketing mix. The medium however suffers from a distinct lack of integration and understanding in the broad marketing fraternity. Little research on the subject has ...
  • The role of marketing and advertising in the legal profession 
    Breytenbach, A.; North, Ernest J. (Faculty of Economic and Management Sciences, University of Pretoria, 2000-09)
    The majority of South African attorneys do not enjoy the benefits that may be derived from the marketing and advertising of their services. They seem to be unaware or do not make use of marketing and advertising opportunities ...
  • The Big Mac hamburger : is it used to communicate a distorted media message? 
    Harmse, Chris; Jordaan, Andre Cillie; Jordaan, Yolanda (University of Wisconsin Press in cooperation with the Institute for Media Analysis in South Africa (iMasa) and the Department of Journalism at Stellenbosch University, South Africa, 2001)
    For more than a decade the Big Mac index has served as a guide to the layman as to whether currencies are at their ‘correct’ exchange rate level. This article compares the postal rate of a standard letter in South Africa, ...
  • Parents and television advertisements as consumer socialisation agents for adolescents : an exploratory study 
    North, Ernest J.; Kotze, Theuns G. (South African Association of Family Ecology and Consumer Sciences, 2001)
    Weinig navorsing oor die rol en invloed van sosialiseringsagente op die verbruikersgedrag van kinders is tot op hede in Suid Afrika onderneem. Alhoewel bemarkers bewus is van die potensiële koopkrag van kinders en veral ...
  • Consumer socialization agents for young children : an exploratory study 
    North, Ernest J.; Poggio, Brenda (Faculty of Economic and Management Sciences, University of Pretoria, 2001-06)
    Although marketers in South Africa are beginning to realise that the youth market is a segment that cannot be ignored, only a limited number of studies have thus far been conducted to examine the consumer behaviour of ...
  • The attitude of Gauteng, Cape Town and Durban retailers toward direct mail as a communication medium 
    Jordaan, Yolanda; Kourantas, Stamatia (Southern African Communication Association, 2001-07)
    It has been said that there are three things that are going to drive the world's economic future. Firstly, computers; secondly, communications; and thirdly, direct marketing. There are countries that have reached the stage ...
  • The use of conjoint analysis to determine consumer buying preferences : a literature review 
    North, Ernest J.; De Vos, Retha B. (South African Association of Family Ecology and Consumer Sciences, 2002)
    Akademiese navorsers en praktisyns verskil wanneer dit by die klassifikasie, waarde en gebruike van eksperimente as ‘n bron van primêre data kom. ‘n Eksperimentele ontwerp word as een van vier voorwaardes vir ‘n kousale ...
  • A decade of entrepreneurship education in South Africa 
    North, Ernest J. (Education Association of South Africa (EASA), 2002-05)
    To realise the ideal of a better life for all South Africans, the entrepreneurial energies of all our people (including children) should be harnessed to ensure that the country's full potential for economic growth is ...
  • Direct marketing as a solution to unsafe retail shopping 
    Jordaan, Yolanda (UFS - Sasol Library, 2002-08)
    Fear of crime has become an important issue, largely because of its perceived effects on people’s social behaviour. The purpose of this article is to focus on the impact of crime on South African consumers and on how the ...
  • The objectives set by South African sponsors for sport 
    Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957-; Du Plessis, P.J. (University of Wisconsin Press in cooperation with the Institute for Media Analysis in South Africa (iMasa) and the Department of Journalism at Stellenbosch University, South Africa, 2003)
    Sport sponsorship expenditure has grown substantially since the early 1990s, largely due to South Africa’s re-admission to international sport and an increase in television coverage of major sporting events. International ...
  • Cybershopping : concerns of the South African consumer 
    North, Ernest J.; Mostert, P.G. (Pierre); Du Plessis, P.J. (South African Association of Family Ecology and Consumer Sciences, 2003)
    Meeste outeurs wat oor verbruikersbesluitneming skryf, impliseer dat die verbruiker se besluit om 'n sekere produk of diens te koop ook insluit waar of by watter afsetpunt gekoop sal word. Weinig inligting is beskikbaar ...
  • Children and race in South African magazine advertising : pre- and post- apartheid 
    North, Ernest J.; Millard, Sollie M. (Innovatio Publishers (Germany), Media Tenor (South Africa) and the Institute for Media Analysis in South Africa (Imasa), 2003)
    This article reviews how South African marketers portray children in magazine advertisements in two very distinct periods in the country's history, namely before and after the ANC government came into power in 1994. ...