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Research Articles (Marketing Management)
Recent Submissions
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Du Plessis, Laureane; Jordaan, Yolanda; Van der Westhuizen, Liezl-Marie
(Springer, 2024-12)
Financial service providers continually strive to develop innovative financial products and services that address customer
needs and aim to improve customers’ financial well-being. Previous studies discovered that ...
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Van der Westhuizen, Liezl-Marie; Kuhn, Stefanie Wilhelmina
(Emerald, 2024-10)
PURPOSE – This study examines handmade clothing consumption as a means of self-expression by
exploring the interrelationships between consumers’ self-expression, brand love and word of mouth.
DESIGN/METHODOLOGY/APPROACH ...
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Petzer, Daniël Johannes; Roberts-Lombard, Mornay
(AOSIS, 2024-05-21)
ORIENTATION : Revisiting the satisfaction–loyalty link is critical to better understand the driving
factors of satisfaction and loyalty. This is especially true considering the increasing competitive
nature of South ...
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Mbulo, Valerie N.; Ndoro, T.T. (Tinashe)
(Universitas Islam Nahdlatul Ulama Jepara, 2024-06)
OBJECTIVE: Shopping well-being has continued to be a fundamental construct in retail shopping research. However, marketers seek to understand the factors that enhance shopping well-being for online consumers in the ...
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Van Tonder, Estelle; Petzer, Daniël Johannes; Fullerton, Sam
(Emerald, 2024-09)
PURPOSE – Customers’ proactive helping behaviours involving personal initiative taking may present an effective solution for assisting other customers in avoiding harmful brands. Accordingly, this study aims to propose a ...
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Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L.
(Springer, 2025)
What do consumers do with their used clothing, books, and children’s toys? In this research, we introduce metaphoric “fresh start” messaging as an effective tactic to encourage consumers to engage in environmentally ...
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Chowdhury, Tilottama G.; Khare, Adwait; Coulter, Robin A.
(Emerald, 2025-02)
PURPOSE : This paper aims to propose the sensory stimulation spillover effect phenomenon, defined as the process by which sensory stimulation in one area generates positive impressions and favorably impacts opinions in ...
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Roberts-Lombard, Mornay; Petzer, Daniël Johannes
(Emerald, 2025-01)
PURPOSE : The purpose of this study is to investigate possible drivers of loyalty amongst Islamic banking customers in Gauteng, South Africa. We ponder the relationships of service fairness (a secondorder reflective ...
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Makumbi, Mafanedza B.; Du Preez, Elizabeth Ann
(Africa Journals, 2024)
The exploratory study sought to present a review of scholarly literature and synthesise academic
insights encompassing the span of 2010 to 2020, to shed light on the contemporary state of
knowledge pertaining the ...
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Maree, Tania; Wiese, Melanie
(Routledge, 2025)
The study provides new insights by investigating the influence of brand bravery on marketing communication effectiveness in two bravery contexts: environmental sustainability and inclusivity communications, in an emerging ...
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Sprighton, Abigale; Van Heerden, Danita; Verbeek, Jade
(MC Cant, 2024-06)
With technology evolving, interactive marketing is evolving too, as we see a rise in online forums and platforms designed to facilitate consumer-brand interactions and translate these into sustainable consumer-brand ...
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Strizhakova, Yuliya; Coulter, Robin A.
(Luminous Insights LLC, 2024-01-04)
With the 2023 The Sustainable Development Goals Report confirming
that the world is far from reaching the established sustainability goals for
2030, we focus this commentary on environmental and social sustainability
from ...
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Dube, Nombeko; Humbani, Michael
(Wiley, 2024)
The purpose of the study was to test a modified information system success model
in the context of a mobile travel application in order to provide a richer explanation
of the focal operating system and the psychological ...
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Kuhn, Stefanie Wilhelmina; Van der Westhuizen, Liezl-Marie
(Emerald, 2024)
PURPOSE – Handicraft entrepreneurs often lack the marketing funding needed to achieve brand awareness
and, ultimately, sales. While positive word-of-mouth (WOM) from customers can bridge the funding gap,
handicraft ...
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Struwig, Jare; Du Preez, Elizabeth Ann
(AOSIS, 2024-05-23)
BACKGROUND : Studies investigating the relationship between travel motivations and destination
choice are often unidimensional and hierarchical, presenting limited perspectives on traveller
groups with diverse socioeconomic ...
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Botha, Euodia Isabella; Wiese, Melanie
(Elsevier, 2024-03)
The global culture of consumerism is fuelling the climate crisis. An increase in household consumption and the waste it creates holds many negative implications for consumers, businesses, brands, and governments alike. ...
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Ripinga, Bernard B.; Mazenda, Adrino; Bello, Felix Gasten
(Taylor and Francis, 2024)
Governments around the world implement tourism taxes as a means of generating revenue to promote their respective destinations. South Africa introduced a voluntary tourism tax to raise additional funds for destination ...
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Stevens-King, Nerissa; Bello, Felix G.
(Universidade de Aveiro, 2023)
Corporate social responsibility (CSR) is a multifaceted concept when considered from a
multiple stakeholder perspective. CSR is not a new concept and has evolved into a widely accepted
business practise. CSR engagement ...
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Roberts-Lombard, Mornay; Petzer, Daniël Johannes
(Emerald, 2024-07)
PURPOSE :
The purpose of this research is to develop an enhanced understanding of the drivers of trust and loyalty in a conventional and Islamic banking setting.
DESIGN/METHODOLOGY/APPROACH :
The study’s sample included ...
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Humbani, Michael; Higueras-Castillo, E.; Liébana-Cabanillas, F.
(Elsevier, 2024-08)
The purpose of this study was to determine the influence of MFDAs characteristics on satisfaction in a health emergence situation, as well as the interrelationships between satisfaction, trust, and continuance intention. ...
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