• The impact of shopping values on e-satisfaction and shopping wellbeing : a South African perspective 

  Mbulo, Valerie N.; Ndoro, T.T. (Tinashe) (Universitas Islam Nahdlatul Ulama Jepara, 2024-06)

  OBJECTIVE: Shopping well-being has continued to be a fundamental construct in retail shopping research. However, marketers seek to understand the factors that enhance shopping well-being for online consumers in the ...
• Promoting proactive helping behaviour: the role of positive psychological capital and emotional self-control 

  Van Tonder, Estelle; Petzer, Daniël Johannes; Fullerton, Sam (Emerald, 2024-09)

  PURPOSE – Customers’ proactive helping behaviours involving personal initiative taking may present an effective solution for assisting other customers in avoiding harmful brands. Accordingly, this study aims to propose a ...
• “Fresh start” messaging, “rebirth associations,” and consumers’ environmentally sustainable actions 

  Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. (Springer, 2025)

  What do consumers do with their used clothing, books, and children’s toys? In this research, we introduce metaphoric “fresh start” messaging as an effective tactic to encourage consumers to engage in environmentally ...
• Spillover effects of sensory stimulation 

  Chowdhury, Tilottama G.; Khare, Adwait; Coulter, Robin A. (Emerald, 2025-02)

  PURPOSE : This paper aims to propose the sensory stimulation spillover effect phenomenon, defined as the process by which sensory stimulation in one area generates positive impressions and favorably impacts opinions in ...
• You want my loyalty? Treat me fairly! A study of Islamic banking customers in South Africa 

  Roberts-Lombard, Mornay; Petzer, Daniël Johannes (Emerald, 2025-01)

  PURPOSE : The purpose of this study is to investigate possible drivers of loyalty amongst Islamic banking customers in Gauteng, South Africa. We ponder the relationships of service fairness (a secondorder reflective ...
• Identifying research gaps in destination branding and social media studies between the Global North and Global South : literature review 

  Makumbi, Mafanedza B.; Du Preez, Elizabeth Ann (Africa Journals, 2024)

  The exploratory study sought to present a review of scholarly literature and synthesise academic insights encompassing the span of 2010 to 2020, to shed light on the contemporary state of knowledge pertaining the ...
• Does fortune favor the brave? Brand bravery’s impact on green- and inclusive marketing 

  Maree, Tania; Wiese, Melanie (Routledge, 2025)

  The study provides new insights by investigating the influence of brand bravery on marketing communication effectiveness in two bravery contexts: environmental sustainability and inclusivity communications, in an emerging ...
• Why do I engage? Gratifications of online brand communities on Facebook 

  Sprighton, Abigale; Van Heerden, Danita; Verbeek, Jade (MC Cant, 2024-06)

  With technology evolving, interactive marketing is evolving too, as we see a rise in online forums and platforms designed to facilitate consumer-brand interactions and translate these into sustainable consumer-brand ...
• Environmental and social sustainability : a consumer cultural identity perspective in the global-local marketplace 

  Strizhakova, Yuliya; Coulter, Robin A. (Luminous Insights LLC, 2024-01-04)

  With the 2023 The Sustainable Development Goals Report confirming that the world is far from reaching the established sustainability goals for 2030, we focus this commentary on environmental and social sustainability from ...
• Testing a modified information system success model in a mobile travel app context 

  Dube, Nombeko; Humbani, Michael (Wiley, 2024)

  The purpose of the study was to test a modified information system success model in the context of a mobile travel application in order to provide a richer explanation of the focal operating system and the psychological ...
• Exploring how South African handicraft entrepreneurs can use self-schema and brand love to foster positive word-of-mouth from customers 

  Kuhn, Stefanie Wilhelmina; Van der Westhuizen, Liezl-Marie (Emerald, 2024)

  PURPOSE – Handicraft entrepreneurs often lack the marketing funding needed to achieve brand awareness and, ultimately, sales. While positive word-of-mouth (WOM) from customers can bridge the funding gap, handicraft ...
• The effect of income on the relationship between travel motives and destination choices 

  Struwig, Jare; Du Preez, Elizabeth Ann (AOSIS, 2024-05-23)

  BACKGROUND : Studies investigating the relationship between travel motivations and destination choice are often unidimensional and hierarchical, presenting limited perspectives on traveller groups with diverse socioeconomic ...
• Modelling zero waste behavioural intent : the moderating role of perceived behavioural control and socio-demographic factors 

  Botha, Euodia Isabella; Wiese, Melanie (Elsevier, 2024-03)

  The global culture of consumerism is fuelling the climate crisis. An increase in household consumption and the waste it creates holds many negative implications for consumers, businesses, brands, and governments alike. ...
• Tourism levy collection for 'Marketing South Africa' 

  Ripinga, Bernard B.; Mazenda, Adrino; Bello, Felix Gasten (Taylor and Francis, 2024)

  Governments around the world implement tourism taxes as a means of generating revenue to promote their respective destinations. South Africa introduced a voluntary tourism tax to raise additional funds for destination ...
• Drivers and barriers of corporate social responsibility engagement within small, medium and micro hospitality enterprises : the case of the hospitality sector in South Africa 

  Stevens-King, Nerissa; Bello, Felix G. (Universidade de Aveiro, 2023)

  Corporate social responsibility (CSR) is a multifaceted concept when considered from a multiple stakeholder perspective. CSR is not a new concept and has evolved into a widely accepted business practise. CSR engagement ...
• Do you want my loyalty? Then understand what drives my trust – a conventional and Islamic banking perspective 

  Roberts-Lombard, Mornay; Petzer, Daniël Johannes (Emerald, 2024-07)

  PURPOSE : The purpose of this research is to develop an enhanced understanding of the drivers of trust and loyalty in a conventional and Islamic banking setting. DESIGN/METHODOLOGY/APPROACH : The study’s sample included ...
• Satisfaction with mobile food delivery app (MFDA) usage and the moderating role of perceived COVID 19 risk 

  Humbani, Michael; Higueras-Castillo, E.; Liébana-Cabanillas, F. (Elsevier, 2024-08)

  The purpose of this study was to determine the influence of MFDAs characteristics on satisfaction in a health emergence situation, as well as the interrelationships between satisfaction, trust, and continuance intention. ...
• Management of mobile online customer reviews to enhance customer satisfaction in the higher education sector 

  Tine, Obvious; Humbani, Michael (MC Cant, 2023-11)

  The purpose of this study was to test the relationship between the independent variables (responsiveness, credibility, reliability, commitment, and empathy) and the dependent variable in the study (satisfaction). A cross ...
• The role of social network brand personality in a consumer-brand relational model 

  Mutsikiwa, Munyaradzi; Maree, Tania (Unisa Press, 2023-06)

  PURPOSE : This research employs Aaker's brand personality framework to explore the interrelationships between social network platform brand personality and attitude, motivations, behavioural intention, and behaviour. ...
• Public coping discourse in response to government health crisis communication 

  Wiese, Melanie; Van der Westhuizen, Liezl-Marie (Emerald, 2023-03)

  PURPOSE – This study aims to explore public coping strategies with government-imposed lockdown restrictions (i.e. forced compliance) due to a health crisis (i.e. COVID-19). This directly impacts the public’s power, as ...

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