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Marketing Management: Recent submissions
Now showing items 21-40 of 354
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(AOSIS, 2023-11-08)BACKGROUND : Evaluation has often been associated with Northern paradigms in its formulation and practice. It is extractive in nature and often a top-down approach that implies that those who receive aid or interventions ...
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(AOSIS, 2023-02-10)BACKGROUND : Growth in the ride-hailing sector has contributed to intense competition among Transportation Network Companies (TNCs), with many new platforms entering the market and TNC brands aiming to achieve market ...
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(University of Lodz, 2023)Despite the Covid-19 pandemic, business travel spending is expected to reach two-thirds of the pre-pandemic levels in 2022. Therefore, travel policies remain essential for reducing travel expenses and managing traveller ...
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(Routledge, 2023)This paper aims to test a nomological network of the precursors (perceived price, price fairness, and service quality) and the multi-dimensional outcomes (economic satisfaction and non-economic satisfaction; behavioral and ...
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(ASERS Publishing, 2022-03-31)Many countries around the world continue to consider or adopt tourism primarily for the economic benefits associated with it. However, developing tourism has been a difficult aspiration for developing countries as they ...
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(Elsevier, 2023-07)Currently little is known about the South African game meat consumer market or the underlying attributes driving the choice to consume game meat, limiting the game meat industry's market positioning, growth and ultimately ...
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(Africa Journal, 2023)The need to systematically examine emergent literature focusing on the impact of the COVID-19 pandemic on South African tourism is prompted by the contributions of tourism to the South African economy. The Preferred Reporting ...
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(Routledge, 2023)When tourists contemplate an international destination to visit, the ease of obtaining a visa is seen as an important consideration. Even though the theory of planned behavior has been used extensively to predict tourists’ ...
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(Routledge, 2023)This paper compares two store-level models of the antecedents of frontline employees’ in-role and extra-role service performance in a retail setting. In the climate-centric research model, service climate serves as a direct ...
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(University of Split - Faculty of Economics, 2022)Social exchange theory postulates long-term customer-company relationships are built on trust and commitment. Cell phone service providers seek to secure the trust and commitment of their customers through service contracts. ...
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(Springer, 2023-08)This paper examines key relational drivers and brand outcomes of consumer–brand engagement (CBE) in smartphone (product) and social media (service) brand contexts. The study utilised structural equation modelling to analyse ...
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(Sage, 2022-10)Environmental sustainability is a common practice of global brands, with 90% of the top 100 Interbrand global brands making statements about environmental efforts on their websites. In this research, the authors explore ...
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(University of Pretoria, 2023-07)Many South African consumers struggle to make ends meet and consequently spend beyond their means. Although consumers try to cut down on their spending in an already challenging economic environment, higher levels of ...
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(University of Pretoria, 2023)The proliferation of information on Black women’s natural hair care products globally and in South Africa has created the need for a better understanding of the role of reference groups’ source credibility in Black African ...
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(Routledge, 2022)Wildlife tourism benefits regional economies and biodiversity conservation, yet visitor numbers remain below capacity in many wildlife destinations. With an aging population and increasing pressure on the natural environment, ...
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Hitting the right (memorable experience) notes : a typology of performers at the world choir games (Cognizant Communication Corporation, 2022)Tourism destinations actively pursue hosting a portfolio of events regularly, aiming to establish themselves as distinct host destinations. All of these events take place in unique contexts, offering diverse experiences ...
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(Routledge, 2022)The focus of this research was to explore consumer brand responses to the brand personality of a South African classical music radio station, Classic 1027. This study investigated how key brand responses are influenced by ...
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(Elsevier, 2022-07)Consumer brand engagement (CBE) has attracted significant attention amongst academics and practitioners; yet, myriad conceptualizations and operationalizations exist. This research conceptualizes Service-Dominant Logic-informed ...
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(Africa Journals, 2022-10)The changing career environment in tourism following COVID-19 has piqued the interest of scholars who are curious as to whether such changes have altered perceptions of tourism careers. This study examined undergraduate ...
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(Emerald, 2022-03)PURPOSE : Despite having inadequate resources, highly impoverished patients tend to seek and share health information over social media groups to improve each other’s well-being. This study aims to focus on access to ...
Now showing items 21-40 of 354