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Marketing Management: Recent submissions
Now showing items 1-20 of 351
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(Elsevier, 2024-03)The global culture of consumerism is fuelling the climate crisis. An increase in household consumption and the waste it creates holds many negative implications for consumers, businesses, brands, and governments alike. ...
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(Taylor and Francis, 2024)Governments around the world implement tourism taxes as a means of generating revenue to promote their respective destinations. South Africa introduced a voluntary tourism tax to raise additional funds for destination ...
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(Universidade de Aveiro, 2023)Corporate social responsibility (CSR) is a multifaceted concept when considered from a multiple stakeholder perspective. CSR is not a new concept and has evolved into a widely accepted business practise. CSR engagement ...
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(Emerald, 2024-07)PURPOSE : The purpose of this research is to develop an enhanced understanding of the drivers of trust and loyalty in a conventional and Islamic banking setting. DESIGN/METHODOLOGY/APPROACH : The study’s sample included ...
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(Elsevier, 2024-08)The purpose of this study was to determine the influence of MFDAs characteristics on satisfaction in a health emergence situation, as well as the interrelationships between satisfaction, trust, and continuance intention. ...
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(MC Cant, 2023-11)The purpose of this study was to test the relationship between the independent variables (responsiveness, credibility, reliability, commitment, and empathy) and the dependent variable in the study (satisfaction). A cross ...
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(University of Pretoria, 2024-07)This article-based PhD study investigates zero waste (ZW) behaviours amongst South African consumers. The study takes a 5R approach to studying ZW, meaning ZW is defined as consisting of five dimensions namely refuse ...
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(Unisa Press, 2023-06)PURPOSE : This research employs Aaker's brand personality framework to explore the interrelationships between social network platform brand personality and attitude, motivations, behavioural intention, and behaviour. ...
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(University of Pretoria, 2023-11-23)The success of tourism lies in a destination’s competitiveness. This is determined by a destination’s ability to extend a mix of benefits distinct from what competition is offering; one of them being destination image. ...
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(Emerald, 2023-03)PURPOSE – This study aims to explore public coping strategies with government-imposed lockdown restrictions (i.e. forced compliance) due to a health crisis (i.e. COVID-19). This directly impacts the public’s power, as ...
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(Policy Press, 2024-07)This study explores the role of potential donors’ gender in prosocial behaviour, using an anthropomorphic lens. Its findings could aid non-profit organisations (NPOs) in eliciting individual charitable donations and thus ...
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(Routledge, 2024)PURPOSE : The paper uses an ongoing business-to-business (B2B) relationship perspective to establish the interrelationships between trust, commitment, and relationship satisfaction (as relational constructs) and specific ...
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(Redfame Publishing, 2023-12)The advent of the fourth industrial revolution has increased the application of artificial intelligence in various marketing related activities. Organisations are increasingly using artificial intelligence through virtual ...
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(Routledge, 2024)The adverse impacts of the COVID-19 pandemic on the global tourism industry necessitated several responses from policymakers in order to support the industry’s recovery and post-pandemic growth. Southern Africa hosts ...
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(Taylor and Francis, 2024)This study proposes an extended Stimulus-Organism-Response framework that investigates perceived seamlessness and product information as drivers of omni-channel shopping satisfaction, as well as the resulting consumer ...
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(AOSIS, 2023-07-05)BACKGROUND : Growing smartphone penetration rates and the development of mobile games are some of the factors driving the mobile game market. Because mobile gaming collects personal information, it is imperative to understand ...
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(AOSIS, 2023-11-03)BACKGROUND : Consumers are known to help others engage in consumption and anticonsumption practices. It is argued that behavioural involvement and social norm perceptions may motivate customers to help other customers ...
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Determining the drivers of continued mobile food delivery app (MFDA) usage during a pandemic period (Taylor and Francis, 2024)The study aimed to determine the main factors that predicted users’ intention to continue using mobile food delivery apps during the COVID-19 pandemic. The moderating role of user experience was also explored. Data were ...
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(Elsevier, 2024-04)Energy security and reliable supply are as important as transitioning to cleaner energy production systems. Emotions towards such energy policies and projects should be more constructively responded to by policymakers. We ...
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(AOSIS, 2023-11-08)BACKGROUND : Evaluation has often been associated with Northern paradigms in its formulation and practice. It is extractive in nature and often a top-down approach that implies that those who receive aid or interventions ...
Now showing items 1-20 of 351