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Browsing Marketing Management by Type "Postprint Article"
Now showing items 1-20 of 79
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(Routledge, 2023)A great deal of visitor research is being produced, yet sub-optimal use thereof in practice raises concerns. This study is the first to measure actual levels of utilisation of visitor research in tourism and recreation ...
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(Routledge, 2024)PURPOSE : The paper uses an ongoing business-to-business (B2B) relationship perspective to establish the interrelationships between trust, commitment, and relationship satisfaction (as relational constructs) and specific ...
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(Routledge, 2023)This paper compares two store-level models of the antecedents of frontline employees’ in-role and extra-role service performance in a retail setting. In the climate-centric research model, service climate serves as a direct ...
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(Wiley, 2016-07)More than 1.6 billion cups of coffee are consumed worldwide on a daily basis. South Africa is rapidly adapting to worldwide trends with speciality coffee consumption on the rise, with South Africa recently having been ...
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(Emerald, 2021-02)PURPOSE : The purpose of this study is to explore customer engagement (CE) in Facebook brand communities. It clusters Facebook brand fans to establish whether an existing typology holds in a diverse sample, and examines ...
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(Routledge, 2016-01)Due to an increase in spending power amongst Black middle class, this growing segment has become a lucrative investment opportunity for many retailers in South Africa and most emerging markets. The purpose of this study ...
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(Taylor & Francis, 2007-01)This is a specialised book primarily aimed at tourism policymakers at national and local level. The book covers an in-depth analysis of reasons for and consequences of competitive behaviour and strategy formulation in ...
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(Emerald, 2019)PURPOSE : The purpose of this paper is to gain insight into brand avoidance of service brands and explore whether the different types of brand avoidance identified in a product context apply to service providers. DESIGN ...
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(Emerald, 2018)PURPOSE : This paper aims to determine one explanation for how the self-brand connection is associated with brand loyalty through the brand experience. Brand experience should verify the self-brand connection by acting as ...
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(Unisa Press and Taylor & Francis, 2004)For many customers and consumers, the brand 'is the product'. Managers and marketing specialists therefore consider branding as a key strategic tool used to create awareness, reputation and build the organisation's image. ...
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(Routledge, 2018)The technology readiness index was applied to determine consumers’ readiness to adopt mobile payment services and the moderating effect of gender. Gender has been identified as a key variable in adoption and its vital role ...
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(Brill Academic Publishers, 2016-05)Dogs are part of 29% of all South African households. Unfortunately, very little is known about the relationship between South African dog guardians and their canine companions. This study focuses on this relationship, ...
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(Elsevier, 2020-05)Pro-environmental behaviour is a salient concern in contemporary society. However, consumers often overstate their intention to purchase pro-environment products. Prior research has focused on intentions as a predictor of ...
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(Elsevier, 2022-07)Consumer brand engagement (CBE) has attracted significant attention amongst academics and practitioners; yet, myriad conceptualizations and operationalizations exist. This research conceptualizes Service-Dominant Logic-informed ...
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(Routledge, 2017-10-26)Accreditation has a significant role to play in the upholding of quality and sustainability standards in the supply of tourism and leisure products. Accreditation systems, although widely used in tourism accommodation, ...
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(Elsevier, 2010)The aim of this paper is to explore loyalty, loyalty schemes, and loyalty cards, as well as the internationalisation of loyalty schemes. We focus on loyalty schemes in Asia to define the primary objective of our study: to ...
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(Wiley, 2019-07)Fournier and Alvarez (2019—this issue) and Batra (2019—this issue), respectively, offer interpretive and psychological perspectives on how brands acquire cultural meanings. In this commentary, we discuss the opportunities ...
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(Springer, 2019-03)Our research uses an interpretive approach to explore the consumer journeys of sojourners, temporary residents of a new country, with attention to cultural experiential goal pursuit and cultural brand engagement. Depth ...
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(Routledge, 2020-04)Regardless of the growth in social media and social network advertising (SNA), little theoretical and empirical knowledge exists on the differences between countries, and the perceptions and attitudes towards social network ...
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(Routledge, 2016-09)The paper explores the relationships between three factors and environmentally responsible behavioural intentions among cycling spectators: place attachment, subculture identification and subjective norms. Two categories ...
Now showing items 1-20 of 79