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Browsing Marketing Management by Type "Article"
Now showing items 1-20 of 214
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(Southern African Communication Association, 2011-07)Generation Y consumers have become an important consumer group and, as a result, their perceptions of media credibility has become an important issue for many organisations and media planners. This study explores the ...
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(Department of Recreation, Park, and Tourism Sciences at Texas AandM University, 2020-11)The impact that local residents play in the promotion and marketing of a destination whether directly or indirectly can not be ignored. This is particularly associated with the the destinations’ image. The concept of ...
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(Africa Association for Health, Physical Education, Recreation, Sport and Dance, 2004-03)The aim of this paper is to establish a framework that may contribute to African sport manager's understanding of sport sponsorship management and decision-making. In this paper a number of focus areas, that outline the ...
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(International Association of Online Engineering, 2020)The purpose of the study was to conduct an empirical research on adoption of the technology acceptance model on investigating consumers’ intention to-wards the acceptance of branded mobile applications in South Africa. ...
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(AOSIS OpenJournals, 2019-10)ORIENTATION : In the contemporary business environment, employee mental health is neglected, especially in mental health research and practice in African Small and Medium-sized Enterprises (SMEs). This occurs even though ...
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(Adonis and Abbey Publishers, 2020-03)The concept of internal marketing has received much attention from researchers and academics alike. This study, therefore, investigated internal marketing as a strategy to achieve sustainable competitive advantage in the ...
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(Faculty of Economic and Management Sciences, University of Pretoria, 2000-06)With the current focus on establishing long-term customer relationships, the enhancement of the entire shopping experience and the role of atmosphere and the emotional reactions it elicits, are becoming increasingly ...
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The attitude of Gauteng, Cape Town and Durban retailers toward direct mail as a communication medium (Southern African Communication Association, 2001-07)It has been said that there are three things that are going to drive the world's economic future. Firstly, computers; secondly, communications; and thirdly, direct marketing. There are countries that have reached the stage ...
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(Unisa Press, 2012)It is imperative that service organisations implement effective service recovery strategies when customers experience a service failure, since unresolved service failures can result in customers spreading negative ...
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(Academic Journals, 2009-09)Technological advancements have provided various new mediums for advertising to consumers and have further allowed organisations to better reach consumers with regards to the frequency and impact of advertising. Advertisers ...
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(AfricaJournals, 2019)Youths are increasingly travelling to live, study and work in different parts of South Africa. A significant population of the youth in South Africa are opening bank accounts. In this vein, youth tourists have become an ...
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(Academic Journals, 2012)This paper measures the attitude of banking customers towards complaining and their likelihood to complain when a service failure is experienced at their current and another bank. Insight is also provided into the service ...
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(Library and Information Association of South Africa, 2014)The objective of this study was to investigate students’ acceptance and use of e-textbooks to enable libraries to make more informed decisions about their e-book collections. The data were collected in a classroom situation, ...
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(University of Wisconsin Press in cooperation with the Institute for Media Analysis in South Africa (iMasa) and the Department of Journalism at Stellenbosch University, South Africa, 2001)For more than a decade the Big Mac index has served as a guide to the layman as to whether currencies are at their ‘correct’ exchange rate level. This article compares the postal rate of a standard letter in South Africa, ...
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(Adonis and Abbey Publishers, 2020-09)Research on small and medium enterprises (SMEs) have led to interest in understanding brand distinctiveness, customers and competition among SMEs. This paper therefore examined the impact of brand orientation as a predictor ...
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(University of Johannesburg, 2010)Organisations are increasingly focusing on building long-term relationships with customers, thereby increasing their probability for success by offering customers higher levels of satisfaction, increasing customer loyalty, ...
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(Unisa Press, 2017)Direct communication in business markets is important due to the specific characteristics of business markets – where communication channels are shorter and the emphasis is placed on direct selling. Due to the differences ...
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(Juta, 2009-03)In this study the use of endorsements in advertising was investigated. Endorsements can either be in the form of a celebrity acting as a spokesperson for an organisation or the organisation can create a spokesperson to ...
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(Springer, 2023-08)This paper examines key relational drivers and brand outcomes of consumer–brand engagement (CBE) in smartphone (product) and social media (service) brand contexts. The study utilised structural equation modelling to analyse ...
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(ASERS Publishing, 2022-03-31)Many countries around the world continue to consider or adopt tourism primarily for the economic benefits associated with it. However, developing tourism has been a difficult aspiration for developing countries as they ...
Now showing items 1-20 of 214