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Browsing Marketing Management by Subject "Adoption intention"
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(Unisa Press, 2021)PURPOSE/OBJECTIVES : The purpose of this study was to explore the influence of risk dimensions on the perceived value and adoption of proximity mobile payments (m-payments) through the perspective of the perceived value ...
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(Wydział Zarządzania Uniwersytetu Warszawskiego, 2021-12-15)Although existing literature claims that consumers are ready for proximity mobile payments, the reality is that adoption is still low in South Africa. Service providers’ attempts to translate this potential into profi t ...
Now showing items 1-2 of 2