• Modelling zero waste behavioural intent : the moderating role of perceived behavioural control and socio-demographic factors 

  Botha, Euodia Isabella; Wiese, Melanie (Elsevier, 2024-03)

  The global culture of consumerism is fuelling the climate crisis. An increase in household consumption and the waste it creates holds many negative implications for consumers, businesses, brands, and governments alike. ...
• Tourism levy collection for 'Marketing South Africa' 

  Ripinga, Bernard B.; Mazenda, Adrino; Bello, Felix Gasten (Taylor and Francis, 2024)

  Governments around the world implement tourism taxes as a means of generating revenue to promote their respective destinations. South Africa introduced a voluntary tourism tax to raise additional funds for destination ...
• Drivers and barriers of corporate social responsibility engagement within small, medium and micro hospitality enterprises : the case of the hospitality sector in South Africa 

  Stevens-King, Nerissa; Bello, Felix G. (Universidade de Aveiro, 2023)

  Corporate social responsibility (CSR) is a multifaceted concept when considered from a multiple stakeholder perspective. CSR is not a new concept and has evolved into a widely accepted business practise. CSR engagement ...
• Do you want my loyalty? Then understand what drives my trust – a conventional and Islamic banking perspective 

  Roberts-Lombard, Mornay; Petzer, Daniël Johannes (Emerald, 2024-07)

  PURPOSE : The purpose of this research is to develop an enhanced understanding of the drivers of trust and loyalty in a conventional and Islamic banking setting. DESIGN/METHODOLOGY/APPROACH : The study’s sample included ...
• Satisfaction with mobile food delivery app (MFDA) usage and the moderating role of perceived COVID 19 risk 

  Humbani, Michael; Higueras-Castillo, E.; Liébana-Cabanillas, F. (Elsevier, 2024-08)

  The purpose of this study was to determine the influence of MFDAs characteristics on satisfaction in a health emergence situation, as well as the interrelationships between satisfaction, trust, and continuance intention. ...
• Management of mobile online customer reviews to enhance customer satisfaction in the higher education sector 

  Tine, Obvious; Humbani, Michael (MC Cant, 2023-11)

  The purpose of this study was to test the relationship between the independent variables (responsiveness, credibility, reliability, commitment, and empathy) and the dependent variable in the study (satisfaction). A cross ...
• Investigating zero waste behaviours amongst South African consumers 

  Botha, Euodia Isabella (University of Pretoria, 2024-07)

  This article-based PhD study investigates zero waste (ZW) behaviours amongst South African consumers. The study takes a 5R approach to studying ZW, meaning ZW is defined as consisting of five dimensions namely refuse ...
• The role of social network brand personality in a consumer-brand relational model 

  Mutsikiwa, Munyaradzi; Maree, Tania (Unisa Press, 2023-06)

  PURPOSE : This research employs Aaker's brand personality framework to explore the interrelationships between social network platform brand personality and attitude, motivations, behavioural intention, and behaviour. ...
• Travellers' digital media use and risk perceptions: Implications for emerging destinations' digital media marketing and competitiveness 

  Mandina, Siphiwe P. (University of Pretoria, 2023-11-23)

  The success of tourism lies in a destination’s competitiveness. This is determined by a destination’s ability to extend a mix of benefits distinct from what competition is offering; one of them being destination image. ...
• Public coping discourse in response to government health crisis communication 

  Wiese, Melanie; Van der Westhuizen, Liezl-Marie (Emerald, 2023-03)

  PURPOSE – This study aims to explore public coping strategies with government-imposed lockdown restrictions (i.e. forced compliance) due to a health crisis (i.e. COVID-19). This directly impacts the public’s power, as ...
• Potential donors' gender and prosocial behaviour : a brand anthropomorphism lens 

  Verbeek, Jade; Van der Westhuizen, Liezl-Marie; Wiese, Melanie (Policy Press, 2024-07)

  This study explores the role of potential donors’ gender in prosocial behaviour, using an anthropomorphic lens. Its findings could aid non-profit organisations (NPOs) in eliciting individual charitable donations and thus ...
• The antecedents and outcomes of micro-enterprise business banking customers’ relationship satisfaction 

  Van der Merwe, Michelle Caroline; Mostert, P.G. (Pierre); Ndoro, T.T. (Tinashe); Svensson, Goran; Chuchu, Tinashe (Routledge, 2024)

  PURPOSE : The paper uses an ongoing business-to-business (B2B) relationship perspective to establish the interrelationships between trust, commitment, and relationship satisfaction (as relational constructs) and specific ...
• The drivers of customer satisfaction in interactions with virtual agents : evidence from South Africa 

  Dhavraj, Kival; Ndoro, T.T. (Tinashe) (Redfame Publishing, 2023-12)

  The advent of the fourth industrial revolution has increased the application of artificial intelligence in various marketing related activities. Organisations are increasingly using artificial intelligence through virtual ...
• Southern Africa's post-COVID-19 tourism industry recovery plans : reality or rhetoric? 

  Ilo, Sylvester O.; Das, Sonali; Bello, Felix G. (Routledge, 2024)

  The adverse impacts of the COVID-19 pandemic on the global tourism industry necessitated several responses from policymakers in order to support the industry’s recovery and post-pandemic growth. Southern Africa hosts ...
• Omni-channel shopping experiences–to share or not to share? 

  Wiese, Melanie (Taylor and Francis, 2024)

  This study proposes an extended Stimulus-Organism-Response framework that investigates perceived seamlessness and product information as drivers of omni-channel shopping satisfaction, as well as the resulting consumer ...
• The role of perceived value of information disclosure on gaming motives and mobile game play 

  Jordaan, Yolanda; Humbani, Michael (AOSIS, 2023-07-05)

  BACKGROUND : Growing smartphone penetration rates and the development of mobile games are some of the factors driving the mobile game market. Because mobile gaming collects personal information, it is imperative to understand ...
• Anti-consumption : investigating the role of socio-psychological factors in motivating customers to help other customers not to shop 

  Petzer, Daniël Johannes; Van Tonder, Estelle; Fullerton, Sam (AOSIS, 2023-11-03)

  BACKGROUND : Consumers are known to help others engage in consumption and anticonsumption practices. It is argued that behavioural involvement and social norm perceptions may motivate customers to help other customers ...
• Determining the drivers of continued mobile food delivery app (MFDA) usage during a pandemic period 

  Munday, Monique; Humbani, Michael (Taylor and Francis, 2024)

  The study aimed to determine the main factors that predicted users’ intention to continue using mobile food delivery apps during the COVID-19 pandemic. The moderating role of user experience was also explored. Data were ...
• Impact of planned power outages (load shedding) on consumers in developing countries : evidence from South Africa 

  Wiese, Melanie; Van der Westhuizen, Liezl-Marie (Elsevier, 2024-04)

  Energy security and reliable supply are as important as transitioning to cleaner energy production systems. Emotions towards such energy policies and projects should be more constructively responded to by policymakers. We ...
• Towards equitable evaluation through the use of the African evaluation principles 

  Sibanda, Adeline; Sibanda, Tanaka D.; Sibanda, Tariro N. (AOSIS, 2023-11-08)

  BACKGROUND : Evaluation has often been associated with Northern paradigms in its formulation and practice. It is extractive in nature and often a top-down approach that implies that those who receive aid or interventions ...

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