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- Browsing Theses and Dissertations (Communication Management) by Title
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Browsing Theses and Dissertations (Communication Management) by Title
Now showing items 1-20 of 63
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(University of Pretoria, 2017)Every few decades, a new generation enters the workplace and organisational leaders are facing challenges with finding the best ways to lead and maximise their contributions within the multi-generational workforce. The ...
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(University of Pretoria, 2006-10-05)Feedback is an essential component of the communication process. Feedback reveals how participants assign meanings and how these meanings are negotiated through interaction (Verwey, In: Lubbe and Puth 1994:64). Feedback ...
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(University of Pretoria, 2022)Small, micro and medium enterprises (SMMEs) engage in branding as an afterthought or informally. Brand building and development are the foundations of successful businesses. Brand building establishes awareness about a ...
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(University of Pretoria, 2006-10-03)South Africa is often described as a nation in transition since the societal and political transformation is an ongoing process. The South African employment environment is one area that now boasts a number of laws that ...
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(University of Pretoria, 2015)The main purpose of this research was to investigate whether communicating corporate social responsibility (CSR) to stakeholders through social networking sites (SNSs) could be regarded as a new avenue for reputation ...
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(University of Pretoria, 2008-08-07)This research was conducted to analyse the crisis communication strategy used by Helios Airways after its Flight CY522 crash on 14 August 2005. The objective of the study was: • to examine the communication strategies ...
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(University of Pretoria, 2014)The creation of value in and for organisations and societies has become a major area of interest in the triple context environment of people, planet and profit. The role of communication in this process prompted this ...
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(University of Pretoria, 2019)The concept of corporate reputation has received considerable attention in the last few decades from both researchers and company executives alike, amid indications that having a good corporate reputation ultimately ...
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(University of Pretoria, 2005-04-20)This study focuses on measuring the corporate reputation of an organisation within the information technology (IT) industry in South Africa. An empirical investigation was conducted to identify the elements that influence ...
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(University of Pretoria, 2018)Organisations are vulnerable in terms of the potential reputation damage social media can cause. Social media provide a voice to all, whether it be based on fact or fiction. A low tolerance for corporate wrongdoing (however ...
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(University of Pretoria, 2013)
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(University of Pretoria, 2020)The quality of products and services has become imperative to the day-to-day running of organisations. Services offered to customers need to be prompt and reliable to increase customer’s commitments to its utilisation ...
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(University of Pretoria, 2007-05-16)This study examines the development of performance measurement tools, in the form of Key Performance Indicators (KPI), for corporate communication in the Information Technology (IT) industry, to aid in the alignment of its ...
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(University of Pretoria, 2007-03-13)This thesis argues that the role of productivity growth in an economy is critical to the welfare of a nation. It further argues that productivity growth in an economy is dependent on the productivity growth within organisations ...
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(University of Pretoria, 2004-08-22)Change and the management thereof has become an integral part of management. To survive and prosper in the future, organisations have to understand the internal and external forces of the constantly changing world in which ...
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(University of Pretoria, 2011-10-17)This study was undertaken to evaluate, within the context of a selected Social Marketing Model, the strategies that South Africa has been using in the past 10 years in promoting Road Safety in the country. The underpinning ...
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(University of Pretoria, 2007-11-22)Please read the abstract in the section, 00front of this document.
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(University of Pretoria, 2006-05-09)More than ever, organisations are recognising that they need to build and sustain healthy relationships with stakeholders in order to survive, grow and be successful. When an organisation is threatened by environmental ...
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(University of Pretoria, 2007-05-09)
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(University of Pretoria, 2017)This study explores the necessity of stakeholder inclusivity, particularly the inclusivity of teachers, in the development of the national policy pertaining to the programme and promotion requirements of the National ...
Now showing items 1-20 of 63