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Communication Management: Recent submissions
Now showing items 41-60 of 125
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(2014-06)The King Reports on Governance for South Africa are internationally respected for proposing integrated reporting in a triple bottom-line business context to improve corporate governance. The most recent report, King III, ...
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(Elsevier, 2014-06)Businesses must retain their clients to remain profitable. The academic field of marketing management considers customer relationship management (CRM) as most appropriate to achieve this, while communication management ...
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(Elsevier, 2014-06)The purpose of the research was to indicate how strategically driven CSR in the retail sectorcan improve social and environmental well-being. A qualitative comparative case studydesign was followed. Through the literature ...
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(Palgrave Macmillan Ltd., 2014-04)This paper challenges three key contentions in current theory regarding the relationship between corporate trust and corporate reputation. The first contention being challenged is that corporate trust plays less of a ...
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(University of Pretoria, 2014)In today’s rapidly changing world of work, where dramatic, unpredictable and complex change is redefining the way in which organisations are to be managed, a realisation has emerged that the intra- and interpersonal ...
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(Elsevier, 2014-06)Companies are being forced to critically re-evaluate how they communicate their financial information to stakeholders. Integrated Reporting, as mandated by the King III Report seeks to combine the reporting of financial ...
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(University of Pretoria, 2000)Chief executives (CEOs) and other senior managers do not seem to be satisfied with the performance of their corporate communication managers/practitioners. Perceptions are that practitioners fail to assume broad decision ...
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(University of Pretoria, 2008-11-25)Organisations experience increased social, political and economic pressure that is evident in the increased pressure that stakeholders place on organisations. Organisations increasingly realise that stakeholders’ values ...
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(University of Pretoria, 2007-11-22)Please read the abstract in the section, 00front of this document.
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(University of Pretoria, 2012-11-22)The short-term insurance industry in South Africa is extremely competitive and it is a challenge to retain clients in order to remain profitable. In light of this the intention of this study was to investigate suggestions ...
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(University of Pretoria, 2012-11-22)Over the past few years, social media have become both a part of everyday life and a topic of research interest. The impact of the increased use of social media and their integration into society is important from the human ...
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(University of Pretoria, 2009-01-01)AFRIKAANS: Afrikaans, as een van 11 amptelike landstale, bevind homself in ’n unieke posisie as ’n belangrike bemarkingskommunikasietaal. Die assosiasie tussen Afrikaans en die apartheidsregering het die beeld van Afrikaans, ...
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(University of Pretoria, 2011-10-17)This study was undertaken to evaluate, within the context of a selected Social Marketing Model, the strategies that South Africa has been using in the past 10 years in promoting Road Safety in the country. The underpinning ...
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(University of Pretoria, 2006-10-06)Change on various levels in globalised markets necessitates organisations to adopt a stakeholder-based approach to communication management and marketing management. In order to meet the needs of these stakeholders, ...
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(University of Pretoria, 2006-10-05)Feedback is an essential component of the communication process. Feedback reveals how participants assign meanings and how these meanings are negotiated through interaction (Verwey, In: Lubbe and Puth 1994:64). Feedback ...
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(University of Pretoria, 2006-10-03)South Africa is often described as a nation in transition since the societal and political transformation is an ongoing process. The South African employment environment is one area that now boasts a number of laws that ...
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(University of Pretoria, 2005-09-23)The global PR society is seeking to understand PR by codifying a global body of knowledge. This has inspired global discussions on the fundamentals of PR. These discussions emphasised the fact that PR differs across the ...
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(University of Pretoria, 2005-09-06)Amidst economic growth in South Africa, there is increasing job losses. Although a decline in work opportunities is a worldwide trend, in South Africa it is aggravated by the imbalance between skilled and unskilled labour. ...
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(University of Pretoria, 2003)Please read the abstract in the 00front part of this document
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(University of Pretoria, 2008-06-02)South Africa, as a developing country, depends on science and technology to support industries to reach informed decisions and be competitive in the international marketplace. However, most people cannot distinguish between ...
Now showing items 41-60 of 125