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Browsing Communication Management by Type "Postprint Article"
Now showing items 1-19 of 19
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(Elsevier, 2014-06)The purpose of the research was to indicate how strategically driven CSR in the retail sectorcan improve social and environmental well-being. A qualitative comparative case studydesign was followed. Through the literature ...
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(Elsevier, 2014-06)Businesses must retain their clients to remain profitable. The academic field of marketing management considers customer relationship management (CRM) as most appropriate to achieve this, while communication management ...
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(Elsevier, 2014-06)The debate on the professional status of Communication Management/Public relations1has been high on the worldwide agenda for decades. While previous research has focusedon the criteria for professionalism in this field, ...
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(Unisa Press and Taylor & Francis, 1998)'What is chaos, that we should be mindful of it?' (Josepth Ford). Chaos will always be a mystery. Perhaps the ultimate, allencompassing mystery. To paraphrase Churchill's famous remark, it is a paradox hidden inside a ...
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Communication strategy for community development : a case study of the Heifer project - South Africa (Unisa Press and Taylor & Francis, 2001)The objective of this qualitative pilot study was to develop a model to be used by a development agency in formulating communication strategy for community development, providing direction to development communication (DC) ...
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(Taylor & Francis, 2007-03)The global attempt to determine the body of knowledge for communication management has inspired and motivated African scholars and practitioners to provide insights into this field from the perspective of a developing ...
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(Elsevier, 2014-11)The high penetration of mobile phones amongst the South African population presents mobile phones as an attractive interactive marketing communication medium. This paper argues that the access and actual use of different ...
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(Elsevier, 2014-06)Communication can play a significant role in the value creation process of the organisation, considering the fact that the value of the capitals produced by the organisation can in crease and decrease depending on what the ...
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(Unisa Press and Taylor & Francis, 2010-03)Recruiting students to enrol at a particular institution is becoming a competitive and challenging process for higher education institutions. Therefore, institutions should create efficient and effective ways of providing ...
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(Emerald, 2006)The purpose of this paper is to explore the management of employment equity (EE) communication at corporate level, against the background of South African societal complexities. It speculates about how the normative ideals ...
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(Elsevier, 2014-06)The role and importance of international non-governmental organisations (INGOs) has increased with globalization and the growth of global institutions. Despite this growth, academic research into INGO management remains ...
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Financial communication to retirement fund members : a survey among trustees and member stakeholders (Unisa Press and Taylor & Francis, 2007)Only nine percent of South Africa citizens who are members of retirement funds will be financially independent once they reach retirement age. The other 91 percent will be dependent on other means to supplement their monthly ...
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(John Wiley & Sons, 2011-11)This article investigates the unique challenges facing political parties in terms of their communicative responsibilities in a developing democracy as demonstrated by the electoral communication of political parties in ...
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(Unisa Press & Taylor and Francis, 2005)There seems to be confusion in theory and practice about the nature of financial communication, and specifically the management and organisation thereof. The first objective of this article is to describe the current ...
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(Elsevier, 2014-06)Companies are being forced to critically re-evaluate how they communicate their financial information to stakeholders. Integrated Reporting, as mandated by the King III Report seeks to combine the reporting of financial ...
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(Unisa Press & Taylor and Francis, 2006-07)This article provides a concise discussion of meta-theoretical (critical-rhetorical, feminist and postmodernistic) approaches towards corporate communication management utilising meta-ethical points of departure with the ...
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(Unisa Press and Taylor & Francis, 2001)This study analyses messages within corporate web pages as physical indicators of the following: the extent to which sampled companies provide information communication technology (ICT) to the South African society in ...
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(Palgrave Macmillan Ltd., 2014-04)This paper challenges three key contentions in current theory regarding the relationship between corporate trust and corporate reputation. The first contention being challenged is that corporate trust plays less of a ...
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(Wiley, 2011-08)Including stakeholder approaches into mainstream strategy has been a topic of recent research in the disciplines of strategic management and strategic communication management. The King III Report on Corporate Governance ...
Now showing items 1-19 of 19