Wyma, Louise; Van der Merwe, Daleen; Bosman, Magdalena J.C.; Erasmus, Alet C. (Aletta Catharina); Strydom, Herman; Steyn, Faans
(Wiley-Blackwell, 2012-07)
Consumers’ choice of private brands reflects distinct differences in terms of product
categories, and indications are that demographic and psychographic factors are also influential
in terms of the sales of private vs. ...