Websites are capable of reflecting a particular human temperament : fact or fad?

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dc.contributor.advisor De Villiers, Carina en
dc.contributor.postgraduate Theron, Annatjie en
dc.date.accessioned 2013-09-07T12:00:23Z
dc.date.available 2008-09-17 en
dc.date.available 2013-09-07T12:00:23Z
dc.date.created 2008-09-02 en
dc.date.issued 2008-09-17 en
dc.date.submitted 2008-09-01 en
dc.description Dissertation (MIT)--University of Pretoria, 2008. en
dc.description.abstract This study suggests that it is possible to classify websites as either extrovert or introvert and logical or emotional in style, impact and appearance. Both the extraversion/ introversion and logical/emotional dichotomies are major descriptors in the character typology devised by C.G. Jung and extended by others. Apart from the dichotomies mentioned above, Jung’s typology also makes use of various emotional characteristics of human beings as descriptors of temperament or character. The study suggests that it is useful to identify websites in terms of the descriptors that Jung and others propose, and that different websites will display various “temperamental” differences that are as important for website design as is a clear understanding of the temperaments of its target users. By taking account of the most common temperamental differences in websites, it should be possible to maximise the efficiency and appearance of different kinds of websites such as those created for government agencies, banks, online shopping, social networking and search engines. en
dc.description.availability unrestricted en
dc.description.department Informatics en
dc.identifier.citation 2008 en
dc.identifier.other C107/eo en
dc.identifier.upetdurl http://upetd.up.ac.za/thesis/available/etd-09012008-115812/ en
dc.identifier.uri http://hdl.handle.net/2263/27674
dc.language.iso en
dc.publisher University of Pretoria en_ZA
dc.rights ©University of Pretoria 2008 C107/ en
dc.subject Carl jung en
dc.subject Anthropomorphism en
dc.subject User interface design en
dc.subject Temperament en
dc.subject Personality en
dc.subject Human-computer interaction en
dc.subject Mbti en
dc.subject Website design en
dc.subject It en
dc.subject Website personality en
dc.subject UCTD en_US
dc.title Websites are capable of reflecting a particular human temperament : fact or fad? en
dc.type Dissertation en


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