Abstract:
The National Commercialisation of Indigenous Goats Project currently entails the establishment of goat production and processing units at various locations around South Africa. Raw products will be drawn from goats that are owned by currently non-commercialised goat farmers in the regions surrounding each project. The primary markets for the products from these centres are tourism facilities on-site, and marketing activities to national retailers. An opportunity to effect strategic alliances between grass-roots Contract Growing Co-operatives at several locations with a new marketing company, the Kalahari Kid Corporation, through the possibility of a “shared brand” can extend the marketing power of these projects to include wider national distribution and export sales. A system of vertical integration via “Cooperative Contract Growing” is to assist non-commercialised goat farmers throughout South Africa to supply high quality goat products whilst encompassing the consumer’s stringent requirements for tractability, quality and consistency of supply.
