What inspires birders to migrate South towards Africa? A quantitative measure of international avitourist motivation

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dc.contributor.author Conradie, N.
dc.contributor.author Van Zyl, C.
dc.contributor.author Strasheim, Arien
dc.date.accessioned 2013-07-05T11:46:28Z
dc.date.available 2013-07-05T11:46:28Z
dc.date.issued 2013-05-05
dc.description.abstract Despite the rapid growth of avitourism (birding) globally, the international market potential of avitourism is not fully utilised. This research endeavoured to develop a multidimensional measure of avitourist motivation and to investigate the relative importance of the different dimensions or factors of avitourist motivation. Based on an in-depth review of the literature, a measure of birder motivation was developed. The research instrument was evaluated by a group of birding experts. The instrument was further evaluated and refined based on primary data gathered from 439 visitors to the British Birdwatching Fair and the Dutch Vogelfestival. Confirmatory factor analysis was used to evaluate the dimensionality and fit of the instrument based on the proposed factorial structure. Finally, a second-order confirmatory factor analysis model for avitourist motivation revealed higher-order constructs, namely wellbeing, intellectual activity, social interaction and photography. The results suggest that the photography dimension could be excluded as a motivational factor, and that birders consider aspects of wellbeing (emotional, spiritual, physical and mental stimulation) as the most important factors that motivate birding. en_US
dc.description.librarian am2013 en_US
dc.description.uri http://www.unisa.ac.za/sabusinessreview en_US
dc.identifier.citation Conradie, N, Van Zyl, C & Strasheim, A 2013, 'What inspires birders to migrate South towards Africa? A quantitative measure of international avitourist motivation', Southern African Business Review, vol. 17, no. 1, pp. 128-167. en_US
dc.identifier.issn 1561-896X (print)
dc.identifier.issn 1998-8125 (online)
dc.identifier.uri http://hdl.handle.net/2263/21841
dc.language.iso en en_US
dc.publisher College of Economic and Management Sciences, University of South Africa en_US
dc.rights © 2013, Southern African Business Review, College of Economic and Management Sciences, University of South Africa en_US
dc.subject Avitourism (birding tourism) en_US
dc.subject Bird fairs en_US
dc.subject Travel motivations en_US
dc.subject Second-order confirmatory factor analysis en_US
dc.title What inspires birders to migrate South towards Africa? A quantitative measure of international avitourist motivation en_US
dc.type Article en_US


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