Conceptualising strategic communication management (SCM) in the context of governance and stakeholder inclusiveness

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dc.contributor.author Steyn, Benita
dc.contributor.author De Beer, Estelle
dc.date.accessioned 2013-02-13T06:26:02Z
dc.date.available 2013-02-13T06:26:02Z
dc.date.issued 2012
dc.description.abstract The research objective for the study was to conceptualise strategic communication management (SCM) in the context of governance. Based on the insights obtained through the conceptual analysis, the core of corporate communication practice in the reflective paradigm is broadened from social responsibility to societal responsibility. Corporate communication, in its strategic role (SCM), therefore assists in solving or avoiding conflict between organisational behaviour and the public perception of how societally responsible organisations should operate. Furthermore, theoretical and conceptual linkages that emerged through the conceptual analysis suggest that the three meta-theoretical approaches initially selected for the governance domain (the triple bottom line, stakeholder, and stakeholder inclusiveness approaches) should also be added to the framework for SCM. It was also found that corporate communication (especially in its strategic role, known as SCM) can be regarded as a stakeholder orientated/responsible approach. en_US
dc.description.librarian ff2013
dc.description.uri http://www.journals.co.za/ej/ejour_comcare.html en_US
dc.identifier.citation Steyn, B & De Beer, E 2012, 'Conceptualising strategic communication management (SCM) in the context of governance and stakeholder inclusiveness', Communicare : Journal for Communication Sciences in Southern Africa/Communicare : Tydskrif vir Kommunikasiewetenskappe in Suider-Afrika, vol. 31, no. 2, pp. 29-55. en_US
dc.identifier.issn 0259-0069
dc.identifier.uri http://hdl.handle.net/2263/21013
dc.language.iso en en_US
dc.publisher South African Communication Association en_US
dc.rights South African Communication Association en_US
dc.subject Strategic communication management (SCM) en_US
dc.subject Governance en_US
dc.subject Stakeholder inclusiveness en_US
dc.subject.lcsh Corporate governance en
dc.subject.lcsh Public relations en
dc.subject.lcsh Social responsibility of business en
dc.title Conceptualising strategic communication management (SCM) in the context of governance and stakeholder inclusiveness en_US
dc.type Article en_US


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