Abstract:
An organisation is usually bound to the various life cycles of the industries that it serves. In
order to ensure sustainability over the long-term, an organisation needs to align and
continuously realign itself with its changing environment. According to Thompson [6] the
external environment is defined as the macro system of which an organisation is a part. It is
either an integral part of the macro system, or it plays a supportive role in the macro system.
Although various leading authors, top business professionals and consulting groups have
different opinions regarding the use of diversification and refocusing, these seem to be
alternative ways of aligning with the changing environment of the industry if used correctly.
This paper will present an overview of an integrated diversification and refocusing
methodology that may be used to guide organisational transformation.
