Radikonyana, Paul Shimane; Heath, Ernest Thomas; Fairer-Wessels, Felicite A.; Prinsloo, Johannes J; Pelser, Theuns G.
(Clute Institute for Academic Research, 2015-03)
This article reports on a study that was conducted which aims to understand the optimal usage of e-marketing in sport mega-events with reference to the 2010 FIFA Soccer World CupTM which was held in South Africa. A conceptual ...