The role of marketing and advertising in the legal profession

Breytenbach, A.; North, Ernest J.

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dc.contributor.author	Breytenbach, A.
dc.contributor.author	North, Ernest J.
dc.date.accessioned	2009-10-28T06:20:13Z
dc.date.available	2009-10-28T06:20:13Z
dc.date.issued	2000-09
dc.description.abstract	The majority of South African attorneys do not enjoy the benefits that may be derived from the marketing and advertising of their services. They seem to be unaware or do not make use of marketing and advertising opportunities to promote their firms and the services they render. The lack of marketing knowledge, ignorance of the value of advertising, as well as the perception that advertising will cause unnecessary costs, are reasons why many legal firms are not marketing oriented. This paper reports the results of an empirical study done to determine the role of marketing and advertising in the legal profession in South Africa.	en_US
dc.identifier.citation	Breytenbach, A & North, EJ 2000, 'The role of marketing and advertising in the legal profession', South African Journal of Economic and Management Sciences, vol. 3, no. 3, pp. 413-422. [http://www.journals.co.za/ej/ejour_ecoman.html]	en_US
dc.identifier.issn	1015-8812
dc.identifier.uri	http://hdl.handle.net/2263/11631
dc.language.iso	en	en_US
dc.publisher	Faculty of Economic and Management Sciences, University of Pretoria	en_US
dc.rights	Faculty of Economic and Management Sciences, University of Pretoria	en_US
dc.subject	Attorneys	en
dc.subject	Business promotion	en
dc.subject	Legal firms	en
dc.subject	Legal professions	en
dc.subject.lcsh	Advertising -- Lawyers -- South Africa	en
dc.subject.lcsh	Service industries -- Marketing	en
dc.subject.lcsh	Agency (Law) -- South Africa	en
dc.subject.lcsh	Marketing -- South Africa	en
dc.title	The role of marketing and advertising in the legal profession	en_US
dc.type	Article	en_US