Abstract:
The research sought to explore how employee creativity and innovation could be fostered. This entailed understanding the essential elements needed to support employee creativity and innovation, the workplace barriers to employee creativity and innovation and the outcomes of employee creativity and innovation. A qualitative methodological study was deployed, with 18 participants from six different sectors in South Africa being interviewed through this process. A potential theoretical research contribution was made by adding to the body of knowledge through confirming insights from literature. Furthermore, there was one potential refinement to the body of knowledge which was made. This research study offers senior organisational leaders, Human Resources divisions and Business Strategy divisions insights into the essential elements to be included in organisations innovation strategy or business strategy.
