Abstract:
In the context of sustaining innovation, small and medium enterprises (SMEs) strive
to enhance their market position through product improvements. However, globalization and
rapid technological advancements pose significant challenges, urging SMEs to integrate innovative
capabilities into their business models. Effective SME business model innovation, fueled by customer
insights, process efficiency, and technology application, can promote development and unlock
additional value-creation resources. Despite this, SMEs encounter difficulties in capitalizing on
disruptive innovation due to the competitive, technology-driven, and volatile global market. This
study aimed to define a comprehensive conceptual model of disruptive innovation specifically
tailored for SMEs. Through an automated content analysis of relevant literature, 13 themes and
82 concepts were identified and categorized into four strategic alignment domains. These domains
provide a framework for operationalizing the findings and constructing a conceptual model of
disruptive innovation. Utilizing this conceptual model as a checklist can assist SMEs in turning
disruption into opportunity, thereby supporting their adaptation and growth in an increasingly
competitive landscape.
