Strategies to manage digital disruption across the hierarchy of South African shopping centres

Abstract

This paper investigated the challenges, impacts, and strategies to deal with digital disruption in retail and how these factors manifest across the hierarchy of South African planned shopping centres. This paper sought to answer the following question : what are the counteractive strategies that can be adopted to counteract the threats posed by digital disruption in retail across the hierarchy of South African shopping centres? The researchers applied the exploratory sequential mixed research method that consisted of an in-depth literature review substantiated by both qualitative and quantitative research. It was concluded that data-driven decisions can manage digital disruption. Therefore, it wasrecommended that shopping centres invest in data analytics.