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Browsing by UP Author "Le Roux, Irene"

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Motivation, engagement, attitudes and buying intent of female Facebook users

Le Roux, Irene; Maree, Tania (University of Johannesburg, 2016-04-04)

ORIENTATION : This research examined the influence of motives and engagement on brand attitudes and the influence thereof on buying intentions in the context of online social media brand communities. RESEARCH PURPOSE : ...
Telematic Learning and Education Innovation Annual Report 2003

Le Roux, Irene; Marx, Alta S.; Zimmerman, Kim; Maloney, Melita (2008-10-09)

Browsing by UP Author "Le Roux, Irene"

Browsing by UP Author "Le Roux, Irene"

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