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Browsing Research Articles (Marketing and Communication Management) by Issue Date

Browsing Research Articles (Marketing and Communication Management) by Issue Date

Now showing items 1-20 of 126

There is more to corporate image than meets the eye

Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957- (Department of Visual Arts, University of Pretoria, 1994-12)

Identifies factors crucial to the constitution of the corporate image of South African banking institutions. Tests the level of recognition of eleven bank logos and slogans, as well as the perceptions created by them among ...
Factors that determine the corporate image of South African banking institutions : an exploratory investigation

Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957-; Puth, Gustav (Emerald, 1995)

The view that a visually appealing corporate identity is the most important contributor to a good corporate image is a myth. The process of corporate image formation is regulated by the corporate personality which consists ...
Communicating on the edge of chaos : a transformation and change management perspective

Rensburg, Ronel S.; Stroh, Ursula (Unisa Press and Taylor & Francis, 1998)

'What is chaos, that we should be mindful of it?' (Josepth Ford). Chaos will always be a mystery. Perhaps the ultimate, allencompassing mystery. To paraphrase Churchill's famous remark, it is a paradox hidden inside a ...
Potential influence of social and technological developments on direct marketing in South Africa

Jordaan, Yolanda (Faculty of Economic and Management Sciences, University of Pretoria, 1998-06)

This article argues that social and technological events in South Africa are leading to the development of the direct marketing industry. The article reviews various social and technological aspects as well as the influence ...
Internal service quality enhancement for external appeal : a South African perspective

Fletcher, M. (Faculty of Economic and Management Sciences, University of Pretoria, 1999-03)

The main problems in service quality programmes seem to stem from methods and strategies used rather than actual service quality improvement itself. The present study is based on a questionnaire survey of organisations ...
CEO expectations in terms of PR roles

Steyn, Benita (Southern African Communication Association, 1999-07)

The aim of this empirical study was to determine the chief executive's role expectations of the most senior manager or practitioner responsible for the corporate communication (public relations) function in the organisation, ...
Developing a corporate image model

Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957- (Faculty of Economic and Management Sciences, University of Pretoria, 1999-09)

A survey of current literature and corporate identity manuals may create the impression that corporate identity consists solely of visual identity cues. In this paper the view is explored that corporate identity consists ...
Communication management research in South Africa : an exploratory study of the current state of affairs

Stroh, Ursula; Leonard, Anne (Southern African Communication Association, 1999-12)

Since the notion of strategic communication management had become popular in literature and as a result of the Excellence study (Dozier, Grunig & Grunig,1995), many practitioners and communication management departments ...
The influence of communication on an effective relationship marketing strategy for sport unions in the new millennium

Herbst, F.J. (Frederick Jacobus) (Southern African Communication Association, 1999-12)

Relationship marketing is a paradigm shift and it is associated with the return of direct marketing both in business-to-business and business-to-consumer markets (Seth & Parvatiyar 1995). This paradigm shift in marketing ...
Factors that determine the corporate image of South African fast food restaurants

Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957-; Schreuder, A.N.; Gouverneur, M. (Faculty of Economic and Management Sciences, University of Pretoria, 2000-03)

Current operating practices of small businesses indicate that more time is devoted to the cosmetic side of corporate identity than managing service delivery. The main argument pursued in this paper is based on the view ...
Atmospherics and the establishment of long-term customer relationships in a retail environment

Olivier, I.; Fletcher, M. (Faculty of Economic and Management Sciences, University of Pretoria, 2000-06)

With the current focus on establishing long-term customer relationships, the enhancement of the entire shopping experience and the role of atmosphere and the emotional reactions it elicits, are becoming increasingly ...
New service development : a literature survey

Smit, D.N.E.; Du Plessis, P.J. (College of Economic and Management Sciences, University of South Africa, 2000-07)

The multifaceted, complex process of new product development could be regarded as the single most important factor driving firm success or failure in the maturing telecommunications industry. The speedy introduction of ...
The role of exhibitions in the marketing mix in South Africa

McCoy, S.; Du Plessis, P.J. (Faculty of Economic and Management Sciences, University of Pretoria, 2000-09)

Exhibitions are a recognised component of a company's marketing mix. The medium however suffers from a distinct lack of integration and understanding in the broad marketing fraternity. Little research on the subject has ...
The role of marketing and advertising in the legal profession

Breytenbach, A.; North, Ernest J. (Faculty of Economic and Management Sciences, University of Pretoria, 2000-09)

The majority of South African attorneys do not enjoy the benefits that may be derived from the marketing and advertising of their services. They seem to be unaware or do not make use of marketing and advertising opportunities ...
Model for developing corporate communication strategy

Steyn, Benita (Southern African Communication Association, 2000-12)

The body of knowledge in the field of corporate communication indicates a strategic role for the corporate communication manager. However, there are but a few references to corporate communication 'strategy' in a strategic ...
Transcending diversity : the communication manager as ethical/moral ombudsperson in the postmodern organisational setting

Leonard, Anne; Stroh, Ursula (Southern African Communication Association, 2000-12)

Although the philosophy of ethical and socially responsible communication management practices has a long history and has been described in great detail, the notion of the communication manager as an ethical / moral ...
Support provided by corporate social responsibility programmes for the creation of universal access to ICT : a content analysis of corporate websites

Xulu, Faith; Steyn, Benita (Unisa Press and Taylor & Francis, 2001)

This study analyses messages within corporate web pages as physical indicators of the following: the extent to which sampled companies provide information communication technology (ICT) to the South African society in ...
The Big Mac hamburger : is it used to communicate a distorted media message?

Harmse, Chris; Jordaan, Andre Cillie; Jordaan, Yolanda (University of Wisconsin Press in cooperation with the Institute for Media Analysis in South Africa (iMasa) and the Department of Journalism at Stellenbosch University, South Africa, 2001)

For more than a decade the Big Mac index has served as a guide to the layman as to whether currencies are at their ‘correct’ exchange rate level. This article compares the postal rate of a standard letter in South Africa, ...
Parents and television advertisements as consumer socialisation agents for adolescents : an exploratory study

North, Ernest J.; Kotze, Theuns G. (South African Association of Family Ecology and Consumer Sciences, 2001)

Weinig navorsing oor die rol en invloed van sosialiseringsagente op die verbruikersgedrag van kinders is tot op hede in Suid Afrika onderneem. Alhoewel bemarkers bewus is van die potensiële koopkrag van kinders en veral ...
Communication strategy for community development : a case study of the Heifer project - South Africa

Steyn, Benita; Nunes, Monica (Unisa Press and Taylor & Francis, 2001)

The objective of this qualitative pilot study was to develop a model to be used by a development agency in formulating communication strategy for community development, providing direction to development communication (DC) ...

Now showing items 1-20 of 126

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