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Research Articles (Marketing and Communication Management)

Research Articles (Marketing and Communication Management)

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Trustworthiness of product review blogs : a source trustworthiness scale validation

Ghazisaeedi, Mehdi; Steyn, Peter G.; Van Heerden, Gene (Academic Journals, 2012-06-27)

With the introduction of Web 2.0, online blogging has established its place in the lexicon of public relations management. Especially blogs that offer reviews of products, services and technologies, have become essential ...
Stakeholder engagement : a crucial element in the governance of corporate reputation

Rensburg, Ronel S.; De Beer, Estelle (Unit for Community Communication, Department of Communication and Information Studies, University of the Free State, 2011-11)

The King III Report on Corporate Governance for South Africa (with a separate chapter on Governing Stakeholder Relationships) highlights the importance of stakeholder management in corporate governance. For the first ...
Gender differences in sources of shopping enjoyment

Kotze, Theuns G.; North, Ernest J.; Stols, Marilize; Venter, Lezanne (Wiley-Blackwell, 2012-07)

A steady stream of research over the past few decades has focused on store and shopping mall patronage and consumers’ associated enjoyment of the shopping experience. Based on previous research, the sources of shopping ...
Approaches to African communication management and public relations : a case for theory-building on the continent

Mersham, Gary; Skinner, Chris; Rensburg, Ronel S. (John Wiley & Sons, 2011-11)

Most of the scholarly body of knowledge of public relations built up over the last three decades has been undertaken in Western countries. Naturally, these conceptual frameworks have been suited to those areas of the world. ...
Customer satisfaction, brand trust and variety seeking as determinants of brand loyalty

Shirin, Artyom; Puth, Gustav (Academic Journals, 2011-11-30)

Loyalty is without doubt a crucial construct in marketing and has major implications for any businesses, since in the modern world it is not sufficient to merely attract new customers – retention and re-purchase is a key ...

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