Abstract:
This study investigates the prediction of job satisfaction using the important entrepreneurial characteristics of corporate entrepreneurship (CE), market orientation (MO) and organisational flexibility (F). In this study, Structural Equation Modelling (SEM) was used to predict the causal relationship between these entrepreneurial characteristics and job satisfaction (JS) as the outcome variable. It was found that the corporate entrepreneurship factors of work discretion, work improvement and rewards / reinforcement displayed a statistically significant common variance of ≥ 25.000 with extrinsic job satisfaction. The four Structural Equation Models built in this study indicated a reasonable to good fit with the data. Since all the entrepreneurial variables investigated can be controlled by management, it follows that the application of the research findings of this study can go a long way toward improving job satisfaction and possibly organisational performance through innovative entrepreneurial activities.
