This study partially replicated similar research conducted by Yrle, Hartman & Galle (2002:262) and Yrle, Hartman & Galle (2003:95-96) in the United States (US), which examined the correlations between communication style and leader-member exchange (LMX) in the South African context. It also took into consideration the potential impact of aspects such as gender, demographics and diversity on supervisor-subordinate LMX and communication considering the uniqueness of the South African environment.
The research was conducted among supervisors and their subordinates at a South African government department. Forty-nine supervisors and subordinates, effectively representing 27 organisational dyads, were able to participate in this study. It yielded some interesting results, the most important of which is that the Pearson correlation coefficient statistical analysis supported the proposition that there is a correlation between LMX and communication in dyadic relationships.
Leonard, Anne; Ströh, Ursula(Southern African Communication Association, 2000-12)
Although the philosophy of ethical and socially responsible communication management practices has a long history and has been described in great detail, the notion of the communication manager as an ethical / moral ...
Grobler, Anske F.; Niemann-Struweg, Ilse(College of Economic and Management Sciences, University of South Africa, 2007-12)
After almost 15 years of existence, integrated communication (IC) is still
difficult to implement in order to integrate all the marketing and
communication efforts of an enterprise. It is contended that the first
Steyn, Benita; Nunes, Monica(Unisa Press and Taylor & Francis, 2001)
The objective of this qualitative pilot study was to develop a model to be used by a development agency in formulating communication strategy for community development, providing direction to development communication (DC) ...