The paper explores the relationships between three factors and environmentally
responsible behavioural intentions among cycling spectators: place attachment,
subculture identification and subjective norms. Two categories of behavioural
intentions are presented namely situational (while spectating) and future (before
attending similar events). ANCOVA is used to test the relationships in a sample
of 619 spectators from both road race and mountain bike events. The paper
supports previous research highlighting the importance of the social dimension of
sport spectating and the link to social norms that drive environmental behaviour.
It also adds to existing research on place attachment as a precursor to
environmentally responsible behaviour with reference to sport spectating.