Cyberspace is a space of enormous freedom which has been well used and
badly abused. This paper considers options for dealing with current and
emerging online problems by way of acknowledging the interconnectedness of
the technical and social nature of cyberspace. Three main approaches are
considered: regulation by governments or internet service providers; design
approaches such as Anticipatory Technology Ethics, Value Sensitive Design
and Artificial Moral Agents; and diffuse approaches of sensitisation by way of
information ethics training. As a case in point, Pokemon Go will be referenced.