Public relations is essentially a communications function concerned with relationships, image and image development and it is from this perspective that the subject is viewed. A literature survey of the use of public relations in tourism indicated that no structural theoretical framework for its application in destination image development has been postulated. This was found to be the case in both tourism and public relations literature. In this article, such a framework is devised. Adapting an existing open-systems public relations model to represent the process of establishing a tourism relationship between a tourist-generating country and a tourist destination does this. This model was used as the foundation for formulating a public relations strategic framework.
Van Heerden, Gene; Rensburg, Ronel S.(Southern African Communication Association, 2005-07)
There is a lack of knowledge and understanding of the practice of public relations (PR) in Africa, which prohibits the continent to fulfil its responsibility towards the global PR society as well as other developing ...
Grobler, Anske F.; Niemann-Struweg, Ilse; Meintjes, Corne(Unit for Community Communication, Dept of Communication and Information Studies, University of the Free State, 2007)
The aim of this article is to investigate South African agencies’ ability to deliver excellent public
relations services to clients, as it is maintained that excellence can only be achieved by following a
Grobler, Anske F.; Landman, M.; Parreira, M.(College of Economic and Management Sciences, University of South Africa, 2005-12)
In today's competitive and challenging South African organisational environment,
investor relations (IR) is delegated to either the accounting or the corporate
communication (Public Relations) department. Do accountants ...