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Showing 10 out of a total of 17 results for collection: Research Articles (Marketing Management).
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The interrelationship between service quality, relational benefits, customer satisfaction and behavioural intentions in the South African short-term insurance industry
Mackay, N.
;
Mostert, P.G. (Pierre)
;
Petzer, Daniël Johannes
(
Unisa Press
,
2015
)
A multidimensional customer value model for the high fashion retail industry
Strydom, E.
;
Petzer, Daniël Johannes
;
De Meyer, C.F.
(
Unisa Press
,
2015
)
Customer retention practices of small, medium and large hotels in South Africa : an exploratory study
Mostert, P.G. (Pierre)
;
Petzer, Daniël Johannes
;
Steyn, T.F.J.
(
Academic Journals
,
2009-04
)
Online complaint intention and service recovery expectations of clothing retail customers
Petzer, Daniël Johannes
;
Mostert, P.G. (Pierre)
;
Fourie, S.
(
Unisa Press
,
2014
)
Promoting customer advocacy in the ride-hailing sector : a generational cohort perspective
Van Tonder, Estelle
;
Petzer, Daniël Johannes
(
AOSIS
,
2023-02-10
)
Brand avoidance – a services perspective
Berndt, Adele
;
Petzer, Daniël Johannes
;
Mostert, P.G. (Pierre)
(
Emerald
,
2019
)
Competitive marketing strategies of selected hotels in South Africa : an exploratory study
Petzer, Daniël Johannes
;
Steyn, T.F.J.
;
Mostert, P.G. (Pierre)
(
College of Economic and Management Sciences, University of South Africa
,
2008
)
Banking customers’ attitudes toward complaining : their likelihood of voicing a complaint and service recovery they consider appropriate
Petzer, Daniël Johannes
;
Mostert, P.G. (Pierre)
(
Academic Journals
,
2012
)
Anti-consumption : investigating the role of socio-psychological factors in motivating customers to help other customers not to shop
Petzer, Daniël Johannes
;
Van Tonder, Estelle
;
Fullerton, Sam
(
AOSIS
,
2023-11-03
)
Relational benefits and customer satisfaction – a South African short-term insurance industry perspective
Mackay, N.
;
Petzer, Daniël Johannes
;
Mostert, P.G. (Pierre)
(
Prof. Marthie Grobler
,
2014
)
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Author
Petzer, Daniël Johannes (17)
Mostert, P.G. (Pierre) (14)
Steyn, T.F.J. (3)
Berndt, Adele (2)
Kruger, Liezl-Marie (2)
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Service recovery (4)
Customer satisfaction (3)
Service failure (3)
Advertising avoidance (2)
Attitude towards complaining (2)
Banking (2)
Brand loyalty (2)
Brand romance (2)
Customer retention (2)
Deficit-value avoidance (2)
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2020 - 2023 (3)
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2008 - 2009 (3)
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