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| dc.contributor.advisor | Goldman, Michael | en |
| dc.contributor.postgraduate | Gcaba, Sazi Sibusiso Nhlanhla | en |
| dc.date.accessioned | 2013-09-07T16:09:05Z | |
| dc.date.available | 2013-04-26 | en |
| dc.date.available | 2013-09-07T16:09:05Z | |
| dc.date.created | 2013-04-25 | en |
| dc.date.issued | 2012 | en |
| dc.date.submitted | 2013-02-16 | en |
| dc.description | Dissertation (MBA)--University of Pretoria, 2012. | en |
| dc.description.abstract | Intergenerational influence is the transmission of information and beliefs from one family generation to the next. Intergenerational influence is at work whenever older generation seek advice from younger generation, or vice versa. The study investigated the influence of young opinion leaders on older generation regarding mobile internet usage.The study followed a convenience research design. A total of 597 online questionnaires were sent to Nedbank Group Technology employees aged over 44 via email. A total of 66 complete, complete, usable, online questionnaires were completed. The key finding was that young opinion leaders are likely to positively influence older generation regarding mobile internet usage. The finding is consistent with previous studies. | en |
| dc.description.availability | unrestricted | en |
| dc.description.department | Gordon Institute of Business Science (GIBS) | en |
| dc.identifier.citation | Gcaba, SSN 2012, Influence of young opinion leaders on older generation regarding mobile internet usage, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/29634 > | en |
| dc.identifier.other | F13/4/156/zw | en |
| dc.identifier.upetdurl | http://upetd.up.ac.za/thesis/available/etd-02162013-163603/ | en |
| dc.identifier.uri | http://hdl.handle.net/2263/29634 | |
| dc.language.iso | en | |
| dc.publisher | University of Pretoria | en_ZA |
| dc.rights | © 2012 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. | en |
| dc.subject | UCTD | en_US |
| dc.subject | Mobile internet | en |
| dc.subject | Generation | en |
| dc.subject | Opinion leaders | en |
| dc.subject | Consumer socialisation | en |
| dc.subject | Intergenerational influence | en |
| dc.title | Influence of young opinion leaders on older generation regarding mobile internet usage | en |
| dc.type | Dissertation | en |
