Abstract:
Firm growth relies on launching new products and services. An interesting question is, what are those unique project management processes that firms need to know in order to implement growth strategies in the form of new products and services. This paper will aim to shed light on what are those specific project management processes that drive the realization of firm growth. There research propositions highlighted on chapter three have been investigated through a case analysis of two large banks. The case findings indicate the organization’s ability to prioritize projects, implement those projects using a simulation model and nurture a strong project culture are central towards achieving growth. The findings of this paper build on earlier project, portfolio and programme management disciplines and adds further understanding on competitive advantage. Further research is proposed on innovation project management.
