Abstract:
It is widely established in scientific literature that entrepreneurship directly contributes to both
employment generation and economic growth. Entrepreneurship is said to be subject to a
very specific process which includes opportunity recognition, resource allocation, innovation
and networking. Networking specifically, is an essential part of the entrepreneurial process
as it is employed to assist entrepreneurs to capitalise on opportunities, allocate resources,
find ways to innovate and contest ambiguity. With the advent of Web 2.0 and online social
networking platforms the way in which people exchange information and network has
changed significantly and has spawned a new social culture on a global level. The purpose
of this study is to examine the value that online social networking adds to the entrepreneurial
process, specifically focussing on the South African landscape.
