• CSR on display : using spectacles and storytelling as stakeholder engagement mechanisms 

  Steenkamp, Hilke; Rensburg, Ronel S. (University of the Free State, 2019-10-10)

  Corporate social responsibility (CSR) is increasingly used by communication professionals, not only to bolster the image and reputation of organisations, but as a means to facilitate stakeholder engagement. Recent literature ...
• Investigating social media conversions : towards implementing an online reputation management framework for NPOs 

  Van den Heever, Juran; Rensburg, Ronel S. (University of the Free State, 2018)

  The main objective of the research reported in this article was to investigate whether a proposed online reputation management framework can be implemented for an NPO to effect stakeholder engagement in social media content ...
• Utilising an Ubuntu-centred communication management framework to analyse CSR messages on SNSs 

  Steenkamp, Hilke; Rensburg, Ronel S. (Routledge, 2018)

  This article is the result of qualitative research conducted on the corporate social responsibility (CSR) communication disseminated by two financial institutions, FNB and Capitec, on their social networking sites (SNSs). ...
• Towards a theoretical framework for the governing of stakeholder relationships : a perspective from South Africa 

  De Beer, Estelle; Rensburg, Ronel S. (Wiley, 2011-08)

  Including stakeholder approaches into mainstream strategy has been a topic of recent research in the disciplines of strategic management and strategic communication management. The King III Report on Corporate Governance ...
• Are we there yet? - En route to professionalism 

  Meyer, Andrea L.; Leonard, Anne (Elsevier, 2014-06)

  The debate on the professional status of Communication Management/Public relations1has been high on the worldwide agenda for decades. While previous research has focusedon the criteria for professionalism in this field, ...
• Exploring the strategic potential of internal communication in international non-governmental organisations 

  Hume, Jessica Mary; Leonard, Anne (Elsevier, 2014-06)

  The role and importance of international non-governmental organisations (INGOs) has increased with globalization and the growth of global institutions. Despite this growth, academic research into INGO management remains ...
• Creating value through communication 

  De Beer, Estelle (Elsevier, 2014-06)

  Communication can play a significant role in the value creation process of the organisation, considering the fact that the value of the capitals produced by the organisation can in crease and decrease depending on what the ...
• Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers 

  Goneos-Malka, Amaleya Catherina; Strasheim, Arien; Grobler, Anske F. (Elsevier, 2014-11)

  The high penetration of mobile phones amongst the South African population presents mobile phones as an attractive interactive marketing communication medium. This paper argues that the access and actual use of different ...
• Do public relations professionals understand corporate governance issues well enough to advise companies on stakeholder relationship management? 

  Meintjes, Corne; Grobler, Anske F. (2014-06)

  The King Reports on Governance for South Africa are internationally respected for proposing integrated reporting in a triple bottom-line business context to improve corporate governance. The most recent report, King III, ...
• Applying marketing management and communication management theories to increase client retention in the short-term insurance industry 

  Loots, Henriette; Grobler, Anske F. (Elsevier, 2014-06)

  Businesses must retain their clients to remain profitable. The academic field of marketing management considers customer relationship management (CRM) as most appropriate to achieve this, while communication management ...
• Achieving sustainability through strategically driven CSR in the South African retail sector 

  Du Plessis, Neeltje; Grobler, Anske F. (Elsevier, 2014-06)

  The purpose of the research was to indicate how strategically driven CSR in the retail sectorcan improve social and environmental well-being. A qualitative comparative case studydesign was followed. Through the literature ...
• Towards a conceptual model of the relationship between corporate trust and corporate reputation 

  Van der Merwe, W.A.J. (Wesselina Andria Johanna); Puth, Gustav (Palgrave Macmillan Ltd., 2014-04)

  This paper challenges three key contentions in current theory regarding the relationship between corporate trust and corporate reputation. The first contention being challenged is that corporate trust plays less of a ...
• Is integrated reporting the silver bullet of financial communication? A stakeholder perspective from South Africa 

  Rensburg, Ronel S.; Botha, Elsamari (Elsevier, 2014-06)

  Companies are being forced to critically re-evaluate how they communicate their financial information to stakeholders. Integrated Reporting, as mandated by the King III Report seeks to combine the reporting of financial ...
• What inspires birders to migrate South towards Africa? A quantitative measure of international avitourist motivation 

  Conradie, N.; Van Zyl, C.; Strasheim, Arien (College of Economic and Management Sciences, University of South Africa, 2013-05-05)

  Despite the rapid growth of avitourism (birding) globally, the international market potential of avitourism is not fully utilised. This research endeavoured to develop a multidimensional measure of avitourist motivation ...
• Conceptualising strategic communication management (SCM) in the context of governance and stakeholder inclusiveness 

  Steyn, Benita; De Beer, Estelle (South African Communication Association, 2012)

  The research objective for the study was to conceptualise strategic communication management (SCM) in the context of governance. Based on the insights obtained through the conceptual analysis, the core of corporate ...
• Stakeholder engagement : a crucial element in the governance of corporate reputation 

  Rensburg, Ronel S.; De Beer, Estelle (Unit for Community Communication, Department of Communication and Information Studies, University of the Free State, 2011-11)

  The King III Report on Corporate Governance for South Africa (with a separate chapter on Governing Stakeholder Relationships) highlights the importance of stakeholder management in corporate governance. For the first ...
• Approaches to African communication management and public relations : a case for theory-building on the continent 

  Mersham, Gary; Skinner, Chris; Rensburg, Ronel S. (John Wiley & Sons, 2011-11)

  Most of the scholarly body of knowledge of public relations built up over the last three decades has been undertaken in Western countries. Naturally, these conceptual frameworks have been suited to those areas of the world. ...
• Function of electoral communication in a developing democracy : the case of South Africa 

  Fourie, Lynette; Du Plessis, Neeltje (John Wiley & Sons, 2011-11)

  This article investigates the unique challenges facing political parties in terms of their communicative responsibilities in a developing democracy as demonstrated by the electoral communication of political parties in ...
• South African marketing and communication agencies’ understanding of integrated communication (IC) : a true reflection of the concept? 

  Niemann-Struweg, Ilse; Grobler, Anske F. (Praxis-The Public Relations Resource Centre, 2011)

  After almost 20 years of existence an agreement on the definition and scope of integrated communication (IC) has not been reached, and furthermore, the concept of IC is still seen as difficult to implement. The authors ...
• SA moet besin oor reputasie van sy dansende president in luiperdvel 

  Rensburg, Ronel S. (Beeld, 2010-02-11)

  As Suid-Afrikaners gereken het dat die onlangse sekskapades van ons eerste burger, pres. Jacob Zuma nie die land se reputasie skade berokken nie, het ons dit mis. Die seine wat oor ons inheemse kulture uitgestuur word, val ...

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