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| dc.contributor.advisor | Puth, Gustav | |
| dc.contributor.postgraduate | Mostert, P.G. (Pierre) | en |
| dc.date.accessioned | 2013-09-07T11:28:59Z | |
| dc.date.available | 2009-08-20 | en |
| dc.date.available | 2013-09-07T11:28:59Z | |
| dc.date.created | 1996-01-15 | en |
| dc.date.issued | 2009-08-20 | en |
| dc.date.submitted | 2009-08-20 | en |
| dc.description | Dissertation (MCom)--University of Pretoria, 2009. | en |
| dc.description.abstract | Please read the abstract (Synopsis) in the section 00front of this document | en |
| dc.description.availability | Unrestricted | en |
| dc.description.degree | MCom | |
| dc.description.department | Marketing Management | en |
| dc.identifier.citation | Mostert, P( 2009-08-20, Consumer perceptions of displayed product attributes in advertising, MCom Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/27411> | en |
| dc.identifier.other | H243/th | en |
| dc.identifier.upetdurl | http://upetd.up.ac.za/thesis/available/etd-08202009-133937/ | en |
| dc.identifier.uri | http://hdl.handle.net/2263/27411 | |
| dc.language.iso | en | |
| dc.publisher | University of Pretoria | en_ZA |
| dc.rights | © 1996, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria | en |
| dc.subject | Advertising | en |
| dc.subject | Consumer perception | en |
| dc.subject | Product attributes | en |
| dc.subject | Consumers decision-making | en |
| dc.subject | UCTD | en_US |
| dc.title | Consumer perceptions of displayed product attributes in advertising | en |
| dc.type | Dissertation | en |
