Browsing by UP Author "Abratt, Russell"

Browsing by UP Author "Abratt, Russell"

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  • Building a strong corporate ethical identity : key findings from suppliers 
    Kleyn, Nicola Susan; Abratt, Russell; Chipp, Kerry; Goldman, Michael Maurice (University of California Press, 2012)
    The building of Corporate Ethical Identity, a process referred to as “ethicalization,” is an important strategic imperative and represents an integral part of a firm’s attempts to build a strong corporate identity across ...
  • Impact of internal branding on student engagement : insights from a South African university 
    Maunze, O’bidie Rudo; Abratt, Russell; Mingione, Michela (Routledge, 2020)
    This study explores how internal branding affects the levels of engagement with the brand by HEI students. The research setting for this study was the University of the Witwatersrand, Johannesburg, (Wits) a leading ...
  • Social media influence on the B2B buying process 
    Diba, Hoda; Vella, Joseph M.; Abratt, Russell (Emerald, 2019-08)
    PURPOSE : This study aims to explore if and how business-to-business (B2B) companies can use social media to influence the buying process. DESIGN/METHODOLOGY/APPROACH : The study uses an exploratory approach into the ...